When the average person in business thinks of “HR”, they rarely think of “Sales” at the same time. But the vast majority of HR Professionals I speak with tell me that one of their biggest problems is getting others to understand the value of what HR does. And in fact “Value Communication” goes hand-in-hand with “Sales”.
So whether you’re an HR Consultant or an HR Employee within a company, you’ll find yourself in some type of “sales” at one time or another – and the outcomes of those instances are often critical to your success.
Custom HR “Value Communication” Training Sessions:
Topics of interest for HR Consultants or HR Associations/Groups may include:
Prescription without diagnosis is malpractice.
Contact Rob Blunt directly today
for a no-obligation discussion
of your challenges and needs.
Consultative Sales Principles and Skills:
Prospecting; Marketing; Networking; Asking Questions; Teaching Value; “How” Selling versus “Why” Selling; “Cold” Calls versus “Warm” Calls; Overcoming Objections; Earning ‘Trusted Advisor’ status versus ‘Vendor’ status; Why People Buy / Change; the “Elevator Pitch”; The Complexities of The HR Sale; Generating Referrals; Effective Written Correspondence; Asking Why? Why? Why? Both Up and Down the HR Value Chain; and more…
Revenue; Cashflow; Gross Profit; P&L Principles; Net Profit; Return on Investment (ROI) Principals; Business Valuations; Metrics
HR Value Principles: “Assessments” versus “Audits”; Strategies vs Tactics vs Functions; How to Support 7 P&L Strategies with 7 HR Strategies, 11 HR Tactics, and Numerous HR Functions; Quantification of HR’s Value; “How” Selling versus “Why” Selling
Sales System Consulting
For organizations in which a dedicated Business Development effort exists, ‘systemization’ for achieving consistent, excellent sales results is critical, and assistance is available in areas including but not limited to:
Initial “Basic” Training
Sales/Marketing materials & tools
HR Value Training
Business Principles Training
Sales Process (Prospecting, Initial Meetings, Diagnosis Meetings, Applications, Proposal Design & Delivery) design and training
Client Services Agreements
4-Profit-HR will work on any Sales project – large or small – for your firm. Starting with an initial diagnosis of your existing efforts and company profile, we can either suggest small improvements or build from the ground up.
“I learned more today than I have in any other training session. I’m not numbers oriented, but now I know how the HR I do can impact the profitability of our Clients.”
Jill Gardner, SPHR
Director of HR
Human Resources Value Communication Tools and Expertise